7 Ways to Improve an Underperforming Website
by Team Exabyte
Maintaining a healthy and optimized web presence is essential to sustaining a thriving business. Not only does increased traffic to your website lead to more profits and greater exposure for your goods or services, but is necessary in building marketable brand equity. An under performing website will hamper a company’s return on investment and ultimately make it less viable than its competitors.
Coalition Technologies specializes in maximizing the potential of a website. By providing clients with a comprehensive website performance audit and creating a strategy to reach more targeted customers and climb higher on the search list, we can help safeguard the continued success of your business. To give you a look behind the curtain, here are just seven parts of their thorough process involved in an online performance review.
1. Using Google Analytics
A central part of knowing how to improve the performance of a website is to understand the traffic that it is already getting. Coalition Technology’s site performance analysis starts with experts engaging google analytics to measure its current presence on the web.
From this information we can track where visitors are being referred from, what percentage of their visits are converted to sales, the effectiveness of online advertising, and other key pieces of information they will use to enhance the profitability of your website.
2. Checking for Duplicate Content
Google seeks to avoid rewarding websites that take their content from somewhere else on the web and try to make it appear original, and as a result punishes websites by ranking them lower in the search results if they have duplicate content. A website owner may never realize that he is being penalized because someone else has stolen material from his webpage.
3. Preventing Duplicate Copy
In the same way the our web performance audit snuffs out any copied content, it also searches for duplicated copy. If the pages of your website have been reproduced by someone else it is possible that it is preventing Google from indexing your pages. This can have severe consequences regarding traffic to your site. A website performance audit will identify this problem and quickly resolve it.
4. Optimizing Title Tags
Title tags are required to fall within a specific range of length in order to achieve their highest performance on the web. Coalition Technologies runs a thorough scan to identify all title tags that aren’t working effectively and offers ways to improve them accordingly. We also make sure the content of the tags helps the website reach the targeted audience.
5. Maximizing Performance of Meta Descriptions
Meta data is additional information coded into a webpage to help determine how it will respond to search results. Like with title tags the website performance audit looks for meta descriptions that do not fall within the optimal length and enhances their wording to bring more visitors to the page.
6. Ensuring Efficient Page Speed
Slow uploading will frustrate potential customers and drive them away from the site. To prevent this, Coalition Technologies runs a thorough page speed test to guarantee that visitors can navigate all of the pages with ease and not be distracted from the sale itself.
7. Optimizing Images
The image is part of the page that draws visitors in. Just as all content and meta data must be optimized to rank higher in the search listings, so does the images used. The website performance audit searches for any missing Alt text and tags that will prevent the image from reaching its full potential.