10 Ways to Bring Traffic to Your Website
by Gaurav Gupta
You spend time devising ways to bring traffic to your website, making it visually appealing and informative to showcase your products and services.
You do not want that place to pass without pain or glory.
10 Ways to Bring Traffic to Your Website, Professional Tips:
1. Create attractive content
Make sure the content on your website is well-crafted, informative and reflects the personality of your business. Whether it’s an original infographic about e-commerce, a video that shows how something is done or your opinion on a fashionable subject, creates content that people cannot find elsewhere on the network: information they want to link to their sites Web and profiles in social networks.
2. Optimize content with valuable keywords
Once you have fabulous content, make sure it’s optimized for search engines to find you. Research the keywords people search on search engines like Google®, Bing®, and Yahoo® to find out what words are popular. The Google Ad Words ™ keyword planner is an incredibly useful tool. Without overfilling your content with keywords, incorporate them into your content in a way that is read in a natural way. According to Go Daddy’s Head of Global SEO, Jim Christian:
3. Start a blog
Where will you place all the new and great content that does not fit perfectly in the central pages of your website? Well in a blog! Blogs exert a powerful reach to existing and potential customers. They give you the possibility to show your personality, as well as ideas about your products and services, and become a reference. Not to mention that all this cool content is related to search engines.
4. Build links
No one, anywhere, says “this site has something to offer” as much as a link from another website with prestige. Encourage partners in your space to share links. It offers the opportunity to have guest bloggers, videos or other unique content that encourages them to share and link you back.
5. Appears in the list with search engines
If your website is brand new, search engines may not take that into account yet. You can take the time to list your business information in the search engines or use a handy tool like Get Found to manage your business information from a single control panel.
6. Connect in social networks
If you are not very present in social networks like Twitter® , Facebook® or Pinterest® – to mention a few – you may be missing out on great opportunities. Recently, Search Metrics published a list of the main factors to appear in the top of the search engines. 7 of the top 10 factors involve social media. But before you take this step, create a plan for social networks and find out what has worked – and not – for others.
7. Join related communities
No matter what your website is about, there probably already exists a large online community that is talking about the topic. Participate in forums, blogs and chats related to your market. Make yourself present with meaningful comments constantly, including relevant links that you redirect to your website.
8. Use email marketing
Some clients will not return to your website unless you go directly to them, to your inbox. Keep customers coming back by regular contact with them through email campaigns and newsletters. Take a look at some of the best practices for email distribution lists.
9. Give the opportunity to the local and the traditional
In today’s digital world, we sometimes forget traditional marketing tools. Joining a local business organization, distributing printed materials and participating in networking groups can lead to increased online activity.
10. Track and analyze your traffic
You cannot know where you are going if you do not know where you’ve been. Set up a system of analysis on your website to find out where your visitors come from, which pages leave your site and which ones are left. This will give you clues about what content attracts your audience and where to continue to find it.