5 Keys to Getting a Positive User Experience on Your Website
by Gaurav Gupta
Is your website well developed and structured so that your users perform the actions you want in the shortest possible time? Are you thinking about redesigning your website? Is your web user friendly? Want to get conversions and get results?
The user experience, also called UX (User Experience) is a quality attribute that measures the ease of use of web interfaces. The idea is to improve the way visitors to your website can interact and access content. If it is easy to find what they are looking for, users are more likely to continue reading or interacting.
The user experience (UX) is one of the fundamental aspects for your website to be successful and achieve many conversions. Your website should make it easier for visitors to get to the information they are looking for quickly, since if a visitor does not find what they are looking for on your site, they may not visit you again and you will lose the possibility of making your visits profitable, or you will receive complaints from users. You already know: it facilitates as much as possible the way to visitors of your page and do not forget that usability is the necessary ally of the conversion.
There are many factors to take into account when designing or assessing the usability of your website. Then highlight 5 keys or top-level concepts to consider in order to make your site more effective.
Structure and navigation
Make sure you provide the user with the most comfortable and fast way to visit all the pages of your website, allowing you to get the information you want to get in the shortest time possible with a minimum of effort on your part.
As much as your website contains all the information, if the structure is not appropriate, you will have difficulty reaching it. Studies have shown that most users are not willing to stay if the navigation design is too complex.
It is a question of analyzing and improving the route that a user makes until they reach the conversion and check if they follow the appropriate steps or, on the contrary, get lost along the way. A web with good user experience will offer an easy and fast route. If the user experience is disastrous, visitors will tend to take more steps than they should or leave the route before they reach the conversion because they do not know what to do.
It is important to provide visual aids so that visitors know clearly what to do, giving them the necessary information about where they are at any time and where they can go . Otherwise, the CRO (the optimization of your conversion rate) will be very low and, as a result, you will lose money and potential customers.
Here are just a few navigation errors to keep in mind:
It is difficult to find navigation. The user should not have to find a way to navigate the site. The menu bars should be visible and your target should be obvious.
Multiple layers of menus. Minimize to the maximum the submenus that the user must pass before he can perform the task or find the information they are looking for.
No search option. Users are accustomed to using search engines to find what they want. A website without a search box is less navigable. Also, you should never underestimate the importance of the home page . Keep in mind that it is the virtual door of your company and is generally responsible for much of the traffic to your website. That is why it is necessary to design it with a positive user experience and optimize it correctly.
The challenge is to get an attractive design visually and at the same time efficient for users.
You should keep in mind that each new visitor should be able to navigate your website as if it had done before, without the need for previous learning. Visual design should help achieve a positive user experience. It is important not to fall into the trap of forgetting the user experience when redesigning a website and focusing only on aesthetics and originality.
All aspects of your website should be displayed as clearly as possible so that anything that may be confusing is minimized. The graphic line must be consistent and uniform throughout the site navigation, to prevent the user from becoming disoriented.
The perfect combination of aesthetics, uniqueness and an easy-to-use design that attracts our visitors, retains them and comes back for more, making them more likely to become customers.
Readability is another key factor that makes a website easy to use. A user should be able to capture the information on the website quickly and with very little effort.
In fact, studies show that most readers do not actually read the information on a website, but rather look and browse. According to studies the information that is likely to read visitors is 28%. This means that even at best the majority of readers will not read two-thirds of a web page.
So, to reach an audience, a website should be susceptible to being scanned or scanned. Here are some of the design factors that contribute to the “scan ability” of a web page:
For a website to be readable, there must be sufficient contrast between the color used for the text and the color used for the background. Words should be read easily.
In general, the simpler a font, the easier it is to read. Fonts designed to imitate writing or composites of special characters are less likely to be scanned by the eye. Most experts agree that sans serif font’s works best for web design and with serif are best for print design. Also, it is convenient to avoid using too many different fonts in the same design. I show you our favorite fonts, the ones we have used in our projects for their aesthetics, versatility and readability.
The format. Text on a page should make full use of formatting techniques such as titles, bulleted lists, bold, line spacing. Long lines of uninterrupted text are less likely to be read than smaller pieces of text.
How long does it take to load your site? If you have forgotten to take into account the loading time in your web design, you have forgotten a critical element of an easy to use site. Fast sites increase user satisfaction and improve the overall quality of the website.
If your site takes more than ten seconds to load, most visitors will not wait. And keep in mind another factor that all statistics indicate: the average user’s attention span is decreasing, not increasing.
Having a website that loads quickly is having an edge over the competition. But it is also about combining speed with an engaging design that uses large images and multimedia content as it helps to focus the user’s attention and capture their attention, creating persuasive and seductive experiences.
Just think about loading time before adding graphic and multimedia content to your site that makes loading slower and is rejected by visitors. And do not forget to optimize previously the new images that you go to upload your website using some program for it.
The technology used in the development of your web project should not be an obstacle or barrier for your visitors and users. Think that not everyone has installed the latest version of the browser or the same operating system.
Every website should work properly on any of the platforms and should be adaptable. A website with an adaptive or responsive design is one that is displayed to the user in a manner appropriate to the size of the screen of the electronic device that is being used, so that the navigation experience is good in any case.
It should also be visited correctly from different browsers such as Firefox, Internet Explorer, Chrome or Safari and with different operating systems such as Linux, Windows or Mac.