5 tips to adapt your design to mobile first
by Gaurav Gupta
1 Load Speed
Google’s “two-second rule” for online business is more than proven. The loading speed of your web is very important and a user will stop visiting if your web page takes more than two seconds to load. So it is very important that you reduce the loading speed.
You must decrease the weight and size of your images to lighten the loading time.
Without changing its functionality, you have to eliminate any unnecessary elements of the code and if you are worried that you do not know how to program, there are plugins like Autotomize or WP Super Minify among others, that help you.
Minimizes use of redirects
Redirects cause your website to have to be loaded every time, which seriously damages the load time.
Take advantage of cache caching in browsers
When a user visits your website, the files and resources of the site are cached in the browser of your local computer, so if you re-visit your website, it will use the cached version without having to redo the request to the server and so the load will be faster.
2 Mobile design and organic structure
Here SEO plays a very important role. It is not enough to write thinking about SEO, you must design your website focused on SEO and responsive design is the best way to optimize your site. Do not forget to hierarchize the structure of your web page. Google rewards that there is such hierarchy prioritizing the most relevant versus secondary. In short, have your website tidy.
Design focused “on the finger”
We all hassle to browse a web from the mobile and not be able to click the button “to the first” and comfortably.
Pop-ups on mobile? No by any means
If your website is overloaded with pop-ups, be sure that the user who is visiting your website will be frustrated and leave. This will cause the rebound rate of your website to increase and Google will reduce your position in the search engine.
4 Local optimization
With the launch of “Possum “, Google’s massive update of the local search algorithm demonstrates that searches over the mobile phone are the culmination of businesses and businesses looking to drive traffic to their physical stores.
According to Google, 50% of users who did a local search from their mobile device, visited the store that day and were more willing to buy at the time. On the other hand, the 34% who searched through the computer or tablet, did the same.
5 Optimization on page
In search engine result pages (Mobile SERP) there is less room to create impact. So try to write titles and descriptions that are concise and direct. GoogleBot will understand better what your page is and the user will understand much better and more quickly who you are and what you offer. Needless to say this will bring a higher click-through rate and a better position in the results