5 Typical Web Positioning Mistakes in Beginning Blogs
by Gaurav Gupta
In the discipline of SEO (Search Engine Optimization) there are many techniques and many tricks to optimize the web positioning of a blog .
So far, this thematic series of “SEO for bloggers” I have focused on these techniques and tricks, especially on the most basic and most effective.
Today I want to talk about the most important mistakes I’ve made in relation to web positioning and, as far as I can see, they are very representative of the mistakes many people make.
1. You have to climb like the divers: slowly and carefully
If there is a concept that you have to understand when you think about positioning your website or your blog it is the long tail ( “long tail”) of SEO. This concept refers to the more generic the searches (fewer words), the more times they are searched, but also the greater the competition.It is very typical for novice bloggers to get into niches with excessive competition (niches where there are already many well-placed authoritative websites), a very bad idea for a site that does not yet have authority on the Internet.
If you create a blog and try to position yourself for keywords as generic as, for example, “fashion” or “fashion summer” you make it clear because in niches so the competition is brutal, you have nothing to do. You will not position yourself on the first page of the search results that is where you are interested (the clicks the others receive are negligible), nobody will click on your links and therefore will not receive links and you do not progress in authority in your niche.
This can be seen very well with the free tool Keyword Tool in Ad Words to Google . For any combination of keywords will tell you how many monthly searches they receive and what level of competition they have (websites that want to position themselves for these words).Reasonable niches to start positioning a blog move in situations of low competition and range from a few hundred to a few thousand searches a month. For a blog that begins, the most appropriate are usually searches of three or four keywords.
This is also known as taking advantage of the “long tail” and the idea is to start positioning yourself in a low competition niche which will allow you, as you position yourself more strongly (acquire more authority), you will have more Strength to compete in less specialized like niches.
That is, if you start competing for keywords like ” getting Twitter followers fast” , “getting Twitter followers easier” or “getting quality Twitter followers” you will gradually gain more strength to compete in a niche with greater competition like “get Followers Twitter “and so on.
2. Write the title first and then the rest
Many people commit, in my opinion, the error of writing the post first and then look for a title and, in addition, dedicate to the title 30 seconds when for the post have been thrown 4 hours or more. All this when it is known that precisely the title will be the key factor for you to read or not.
The logical thing is that you do it the other way around that you are clear about what you want to write and within this, what specific themes you want to play. You will get a better post, because you will better focus on the topics you have defined from the title, which the reader will appreciate.
By the way, doing the exercise of identifying content lines with the right keywords will make it much easier and more natural to incorporate them in the writing of the post, which will automatically give you a better SEO job.ES WITH Your blog.
3. Do not think like you, learn to think like your readers
It is very typical for beginning bloggers who at first are not able to put themselves in the shoes of their readers, to think like them. One of the clearest examples is how they project the way of looking for their potential readers.I have already passed the same anecdote more than once: the illusion that comes to a blogger just released when you see for the first time in Google results.You are all happy saying “What good, already find me on Google!”, You ask “What search?” And they respond with something like “Malaysian restaurants that I like to go out to dinner”…
I always find it a little chafer this illusion that so well knows when you start with this, but it is advisable to have these topics clear as soon as possible. So I always ask “But soul of a pitcher, how many people think they will do exactly that search …?” And “In the network, how many posts you think there have exactly that title?”
When I explain that we would be good if Google did not find the only post in the world with exactly that title and that no user is going to look for that particular title, but something like “going out to dinner in Malaysian” begins to change the face.This is a typical error that also occurs in many other areas and is that we confuse our desired with reality.
Once you have clear the niche or niche in which you want to position yourself, study how people search in that niche. A very affordable and practical way is to simply talk to people who match the reader profile you are addressing and openly ask them what searches they would do to find certain information (the one you offer on your blog).
It’s also very interesting to tangle around with tools like the free Google Ad Words keyword tool since you can “swing” around the keywords there. That is, if you put a keyword as “fashion”, you will see what combinations of words that contain it make people in their searches. A great source of ideas.
Something similar happens with Google Instant : if you type “fashion” plus a space in Google, the search engine will suggest the most frequent searches that are done with the word “fashion”. An excellent clue to detect interesting keywords for your theme.
4. Do not load your web position with duplicate content
One of the measures that Google has implemented in recent years to detect “fraudulent” sites and low quality is the detection of duplicate content . So, look at copying content from other sites. Apart from being unethical, seen how it works Google now, usually, does not make much sense because it already mortgages the positioning of that content (and your blog) for life.
The really bad thing about this is that Google is sometimes wrong, as in this case, where a well-known site has copied a post (of course, without asking permission) and those who have suffered the penalty we have been us.
If you do not want this to happen, a highly recommended countermeasure is to use Google+ to share your content immediately after its publication. So not only spread your content through this channel, but also ensure that Google indexes as soon as possible (in the example above we did not and you have already seen the result …).
One last recommendation: if you want to check which sites are copying you, the Copyscape tool comes very well. In this tool you can enter a URL and it will locate you sites that contain full or partial copies of the contents of that URL.
5. The traffic that really matters is the appellant
And finally, one last tip: do not obsess about the traffic and, therefore, the effort you dedicate to SEO. Google is every smarter what makes the best SEO more and more are good content written with naturalness and a good dose of common sense.
But, in addition, normally, what interests to the blogger is not the gross traffic but the traffic of quality that is the recurring traffic. You’ve ever read the famous phrase that “what you want is not traffic but readers” . Well that’s what you mean.
It is these people that really interest you because they will read again and again, regardless of the inventions of Google and it is those readers who can even become your customers if you consider a professional activity related to the topics of the blog because Are people with whom you have already established a certain relationship of trust that is the most important basis for any type of sale.
Of the traffic that comes to you from Google, normally, the vast majority of people are ephemeral readers. They see you once, if you’re lucky, do not bounce and take a look at a post, but they never read you again because your niche is not at the core of their interests. To give you an idea, in the case of this blog, for example, recurring traffic is stable around 25% or so.
What’s more, it may be the case that thanks to excellent SEO work, gross traffic grows month by month, but the recurring traffic slows down. If you stay on the surface you may think you’re doing well when you’re really going bad. You may have spent too much time on SEO and yet neglected more and more content.