5 Web Design Tips for a Professional Website
by Gaurav Gupta
Like fashion, web design is constantly changing trends and fashions that come and go. When it comes to creating a website that’s a professional print, you’ll do well to keep it fresh and within trends. After all, when you go to an interview, do not you want to look your best?
If your answer is “Of course!” Then here are 5 web design tips not to forget:
1. Keep it clean and easy to use
The world around us has become a bit messy and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, etc. – Sometimes everything can be a bit heavy. So why not give your visitors a break from all the noise and clutter? Covering things like flat design and white space can do wonders with the site visitor’s experience. Try to keep everything simplistic or even minimalist with only the most important content on the surface. Sometimes less is really more.
2. Do some ground reconnaissance
If you are reading this blog, you are already on the right path. But you can take your research a step further and start looking at websites with a specific purpose: find out what you like about them and what not.
Take some notes of what you would like to emulate on your own site. Do you think a long scroll page would work well with your site? Perhaps you really admire the approach that someone has used to develop your contact page. It may be something as small as the imitation of using an arrow icon that points to an important message.
Whatever you find attractive, think about how you can make it work in the design scheme of your own website.
3. Use the visual hierarchy
Visual hierarchy, can you repeat it to me? It is a term that basically means that our eyes pay attention to the web space to a certain pattern – a pattern that can help you optimize the important content on your site. For example, if you create a “Sign up Now” button, you may want as many people as possible to click on it and continue through the enrollment process.
The visual hierarchy tells us that the eyes move from top to bottom, from left to right (a tip: The human brain reads this type of Z-shaped content).
This means you’ll have most of the eyes on the button in the upper left corner of your site, and those eyes could very well mean more clicks. Remember, only include your most important content in these spaces. If you put too much in one place the visitor will feel overwhelmed and you will not get the result to which you are pointing.
4. Make your text easy to read
The text is important. It is there to provide information and answer questions even before you have done them. With that said: do not make your readers have to squint their eyes to read it. There are some simple rules that you can adhere to that will make you and your text clear.
Make sure your colors match. For example: putting colored text on a white background may give visitors to your site a headache, make them give up and maybe quit. None of these results are desirable – so make sure you check that all the text is easy to read.
Do not use a very small font size. While it may look cute, and just as in relationships, with the look is not enough. Make sure your readers do not need a magnifying glass to understand your message.
Keep your sources. Your website can not have more than three sources – maximum two could be even better. For the plus points, make sure the fonts you choose are easy to read and do not let your visitors wonder if they are reading Sanskrit.
5. Get the most out of the mobile version of your site
What good is a professional looking website if it is not professional looking on mobile devices? In today’s world, you’re welcome. Do not despair! The Wix website builder comes fully equipped with an intuitive mobile editor and is ready to be used to its full potential.
Make changes that keep all the above tips in mind and switch between the editor and the preview version so you can see the changes put into action. After all, you will not want to miss potential site visitors / users / customers just because they are on the subway and away from a computer, right?