6 reasons to use Magento, Prestashop or Woo Commerce in your online store
by Gaurav Gupta
The standard in your ecommerce
When we want to start our online business the first thing we want to develop is our online store without thinking about other monetization alternatives. If we are determined to create the store we can choose a solution based on existing standards or, for whatever reason, an alternative to them.
The examples of the standards are Magento, Prestashop, Woo Commerce … and the alternatives we can include in all those online sites that, without being nor properly use the technology of an ecommerce yes that allow us to sell online. For example the solutions that allow us to create a landing page with a shopping cart included.
The first three options embrace a broad network of people who collaborate to grow that technology. How is this possible? It is thanks to the fact that all three are based on open source, they are cms of free access, so we can find many solutions just by browsing a little through Google.
If you make sure there is a large community after the use and improvement of a software, chances are that you will always have an answer to each of the questions that appear in your day to day. Of these three alternatives, in order of complexity are Magento, Prestashop, and Woo Commerce …but rest assured! Here we share the link to each of your forums:Magento, Prestashop, Woo Commerce
2. Development team
In addition to the community there is a team of people who live to develop and improve the code on the three platforms we have been talking about. Three multinational companies that are working day by day, next to its great community so that you can use with more facility the platform that they are offering to you, and, also free.
Everything has its learning and we can all learn to handle a heavy machinery to create ecommerce. If you are starting to sell online and you do not have many variations of your products (for example, 1 product with different colors or sizes), a good place to start your online store is Woo Commerce. When you increase your billing, or want something more powerful you must implement PrestaShop. Being Magento a complex but powerful system is ideal for brands like Zara or H & M.
Surprised? You can learn everything you need with the community and the documentation of each platform.
If you are serious about making a living by selling online, sooner or later, you have to take into account the Google ecosystem. Did you know that Prestashop and Magento have something called id that Woo Commerce does not currently have? That “id” is what makes your life easier if you want to set up a Shopping campaign, for example, in ad words for products with variants.
For example, if you sell bicycle covers, it is logical for the same type of wheel to have different sizes, which would be variable, such as: brand X cover, sizes A, B, and C. These sizes will change the url Of the product, so that Google would understand it as different products when it comes to the same, but with variants.
In this case, if we use for example … Prestashop we would not have that problem, since all the products have variants or are not classified through id. So, the id does not vary but if I can do the rest of the URL. Case resolved, with a standard solution we could grow our business even faster.
This small difference makes many advertising campaigns between technical and specialized solutions for sale. If we are talking about solutions less known that, although they have better visual appeal will fail our advertising actions, we are wasting time and money.
Wow, we have budget to create the web from scratch. The one we want and the cost we want. What technology will we choose? Please, do not choose the most rare and specialized in the market. We are talking about an investment that we have to look at and reflect on.
Do you prefer to go to a stable solution within the development standard (e.g. Magento, Prestashop, or Woo Commerce) where you can find different options, alternatives and budget? Or … do you prefer a store on Joomla! Where developers are scarce so you’ll have to be a quasi-slave of the person who set you up?
Our advice is that depending on each project there is an optimal solution for each of them, and within the most widespread options there is enough variety to make your store efficient and effective with the resources that you can devote in the short and medium term. You should never forget that the key is to sell and not have the most beautiful store in the neighborhood. If your store sells according to the goals (or surpasses them) is a clear symptom that is the best given the circumstances.
5. Free VS Payment
Very related to the previous point. If we settle for a solution already accepted in the market we can easily learn to implement it by ourselves. Of course, we will never know more than the specialist who takes years of advantage managing and solving problems of that technology.
Normally, the development of a good online shop in the most humble budgets hover between 1,500 to 5,000 € up to € 20,000 of large projects. You should also have the account that talent, professionalism and dedication is paid. An online store is not just a Prestashop or Word Press that can install either. It is the knowledge of many hours of accumulated experiences solving problem and selling on the internet.
6. Scalability and growth
Also related to the previous points. It is easier to move from Word Press to Prestashop, and to Magento (although these migrations are quite complicated for the average user), than a more sectorial and less used solution to a higher power. Any option already established can provide us with more travel and development than the emerging technologies that are being developed. In addition, many times these Start Up are bought by larger companies with the aim of implementing their improvements in the environment that already exists.
As a conclusion I tell you that from our experience this is a complicated subject. Sometimes we find the need to change servers, migrate content or try to raise advertising campaigns, being the central axis of the problem the technology they have used to create the web.