Affordable Search Engine Optimization Techniques
by Gaurav Gupta
The search engine optimization (SEO) and accessibility are two concepts that are fully compatible with each other. This statement is not completely true, but it is when search engine optimization techniques are used and implemented correctly, and avoid spam techniques. An accessible website is automatically optimized for good positioning in the search engines, making indexing of the site in the search engines easier.
Show important information First accessible
Websites have the obligation to display the relevant information first, so that those who visit it can immediately check the essence of the content, the important, and the substantial.
Expand abbreviations Accessible
Websites display the full text of abbreviations the first time they are named in the content. This not only makes the unknown terms more familiar and understandable, but also helps to ensure that the specific weight of the keywords is adequate to ensure the correct indexing of the content.
Separate presentation of content Accessible
Websites separate the presentation from the content. Cascading style sheets are used for this purpose. A clean document of presentation elements (design) is the easiest way for the robot of a search engine to access the information present on the page
User agents are better equipped to interact with semantically correct documents. Some user agents allow visitors to browse the website listing headlines, links and other items. Search engine robots can likewise have a better sense of the content if it is within the appropriate elements, so that it acquires complementary meaning, as with the headlines.
Text version of non-textual
elements Accessible websites contain textual equivalents of all non-textual elements, such as images, applets, videos, sounds, etc. Text equivalents ensure that search engines can access all that information.
In the debate on spam in search engines, Philip Chalmers of www.benefit-from-it.com mentions that search engines need to know synonyms and misspellings. Years ago the developers included synonyms and misspellings common in meta-tags. Search engines began to downplay meta-tags by search engine spam techniques that were used by some specialists. Some search engines like Inktomi, use meta-tags to index a site, and do not position the site without them. When search engines require Meta tags, they also ask that they be included in the content of the page. If this does not happen, that document will be considered spam. So what do you do to get the pages indexed properly?
Search engines are becoming complex on a permanent basis. The simplest and most secure way for pages to be properly indexed is to ensure that they have quality, accessible and well-structured content.