Black Hat SEO’s: Prohibited Positioning Techniques
by Gaurav Gupta
If you think the end justifies the means, then here you will have a list of ideal options to apply in your next web design. If , however, you understand that certain techniques can benefit today in the positioning of search engines, but later or earlier will be discovered by the engines and you will be penalized, because then ignore this post.
As the algorithms used by search engines are jealously guarded by their owners (call Google, Bing, or any other), the possibility of improving the positioning for indexing is a natural talent that many possess and that others claim to own. They are commonly called SEO ‘s, experts in the art of “predicting ” how to index the engine in the coming days.
A variety of SEO’s are known as ” Black Hat ” and their specialty is to confuse search engines , giving them exactly what they are looking for, but in an overlapping way. Here are some of the
Most common techniques used by Black Hat SEO’s:
consists of displaying different content to the user and to the engine that crawls the website, so that you can manipulate what you actually index. Cloaking is a technique penalized by search engines on the web. Some search engines, such as Google, offer users the ability to report any website that uses these and other fraudulent techniques.
Hidden Text: (or hidden text) consists of inserting in the interspaces of the real text, a text “thought” strategically to achieve a greater and rapid indexation. The user does not see it because it is usually done with a color very similar (or equal) to the background color of the page, but the engine checks and indexes it.
link exchange is perhaps the most solid way to build good positioning. But it is true that it takes time and dedication to achieve an acceptable link scheme, which is why many webmasters decide to subscribe to pages that provide paid link exchange. Another activity penalized by the engines (when they discover it, of course).
you design a page that perfectly adapts to the criteria of indexing of the search engines, optimized in content, links, keywords, etc. When you achieve a good positioning, you redirect it to the web that you really want to position.
Remember that these and other fraudulent positioning strategies are expressly prohibited in the agreements you accept by submitting your URL with each engine.
In some cases, light penalties (for example, subtracting positions, for example) can be applied, such as deletion of all indexed pages of a website, as well as your incoming links and PageRank.