Current trends in web design

Current trends in web design

The aspect of websites is enriched as new technologies appear to broaden the horizons of designers. For example, the jQuery library and the HTML5 and CSS3 standards introduced visual effects and layout modes that would have been very difficult to project at least without resorting to unhappy solutions such as Java applets or Action Script. At the same time, the diversification of physical devices to access the Internet forces us to make new considerations about usability and user experience , which is directly related to the visual aspect of a website.

Currently, these transformations promote different aesthetic trends:

Fixed headers. The header is a bar that acts as the header of the page. It usually contains the logo and a navigation menu. It is becoming more common to see that this component remains attached to the top of the screen and does not scroll with the rest of the content when we scroll down. Thus, the user always has “on hand” the links to the rest of the sections of the site.

Background images. Many sites feature a low volume of content (usually a menu and short presentation text) dominated by a background image that fills the entire width of the screen. This detail quickly captures the user’s attention and contributes to the brand’s identity.

Flat design. CSS3 allows us to use gradients, shadows and textures to enrich the colors of our page. Although many designers take advantage of this advantage, others choose, on the contrary, to use solid colors that eliminate all illusion of tridimensionality. This provides greater ease of interaction, something vital on mobile devices.

Parallax effect. When scrolling on a page with parallax effect, the main elements move at a different speed than the background. Thus, we believe we are seeing several layers of depth.