Different types of info graphics for the Web
by Gaurav Gupta
The evolution of web development technologies gave rise to new forms of communication, education and dissemination. In particular, infography, a visual resource born in the nineteenth century, has been incorporating sound, animation and interactivity, three characteristics impossible to achieve in printed paper. In the Web medium, however, there are several tools to implement these elements, and give rise to the following types of info graphics:
Info graphic / Info graphics. With this generic name is known the static, traditional web info graphics that are implemented with an image in some format without animation (JPG or PNG) or with images and HTML text. They are virtually indistinguishable from info graphics that are published in printed media, although they may contain links.
Gifographic. Info graphic created with an animated GIF image. It is a traditional format known by all (dated 1987), which allows to reproduce a sequence of images perpetually, without sound or control by the user (unless other technologies are added). Example: How Social Signals Impact Search Engine Rankings.
Video info graphic. Info graphics represented with a video. Naturally, there can be animation and sound (even videos or archive images), but the control by the user is limited: you can only play, pause, rewind and advance, without affecting the way the content is presented. Example: Evolution of the F1 Car.