How to avoid Google penalties?

How to avoid Google penalties?

Are you worried about getting a penalty from the Google algorithm? Do not worry: you are not alone.

If Google has left something clear is its main goal: to provide users with the best search experience possible. In order to achieve this goal, Google continues to develop new algorithm updates to improve its classification of web pages and show results to users in order of quality and content.

In recent years, Google has released the following updates:

Google Panda 

Google Penguin 

Google Hummingbird

As a result of these updates, many websites have been penalized in different ways, while others have been losing readers and others, directly, business. So, it’s normal to be afraid that Google updates will penalize you.

In this article, webesperto will describe several tips that may be helpful in avoiding a Google penalty. Although there are no foolproof ways to completely avoid a possible penalty, the following tips have been selected in accordance with the recommendations of Google itself. Here are the tips you should follow if you want to avoid a search penalty:

Avoid link-farming

Updates Google Panda and Google Penguin have been specifically developed to detect all websites with backlinks of low quality and spam, also known as link-farming. If you want to avoid a Google penalty, it is important to avoid this technique that, in a nutshell, consists of a web that generates low quality backlinks and spam. These backlinks are used to increase the PR of a website (page rank), but by not being genuine they have no value in the eyes of the search engines.

In other words, link-farming misleads search engines. It is a Negative SEO technique that has been banned by both Google and other search engines. In order to avoid a Google penalty, you must focus on generating high quality and completely natural backlinks that correspond with the page and its content.

Generate rich content

In marketing, the generation of content and natural backlinks is paramount to get high positions in the search engine.

Now, there are plenty of websites and content available in every niche on the Internet. However, only the top 10 web pages of any topic are ranked by Google on the first page, with the rest being relegated to secondary pages. In addition, as time goes by, Google debug your system, so it is no longer worth any type of content: it has to be and more complete to rank as high as possible in the SERPs.

If you want to avoid a Google penalty, be sure to create content that is large enough and of a quality that is good and useful to your readers.

Focus on LDR

LDR means “Linking Domain Relevancy”, which means that the links generated for your web must come from a relevant domain.

Before, the Page Rank (PR) of a website used to be one of the most important factors for link building. However, now Google is focusing more on the LDR. So, in order to avoid any penalties from Google, it is important to generate backlinks from relevant websites and, to be able to be, with common content that justifies the link. For example, if your website is about online marketing, do you think it will be convenient to generate link from a domain related dog food? Definitely not. Precisely, the Google Penguin update now specifically targets all those sites with irrelevant links.

Avoid false indicators in social networks

Avoid false indicators on social networks, and this includes getting followers fake followers on Twitter or fake fans on Facebook.

Again, just as Google penalizes non-natural websites also penalizes websites with false indicators in social networks.

For example, if your Twitter profile has 60,000 followers with 3 tweets and 0 retweets, it indicates that you have a fake Twitter profile. Based on the social networks that your website extends or shares, Google may end up penalizing the web. So sometimes the numbers are not so important, but if the quality.

Diversify link texts

The diversification of link texts is another important aspect to consider when avoiding Google’s penalties. Unfortunately, most bloggers and owners of different websites do not pay enough attention to the link texts they are using through the web.

Here are some simple rules to carry out.

 Firstly, the link texts you use must be properly diversified. Second, it is important not to rely solely on generic link texts. You have to write link texts that look natural to both readers and search engines. So what should you do? This is a practical example.

If the domain name is and belongs to a company of male accessories, ideally your anchor texts should be divided into the following proportions:

About 30% of anchor texts should be based on your brand, i.e. exabyteinfo.

Approximately 10% should consist of the full URL, i.e. .

Similarly, 10% must have the name of the domain, i.e.

You can use 3-5% of generic keywords, such as web page, this article, here, click here, etc.

While it is true that there is no magic formula for diversifying link texts, you should try as hard as possible to follow the previous scheme, or you will not be penalized.

In short, avoiding a Google penalty can seem like a very difficult task, but if you play by following the rules without getting involved in negative SEO techniques, you will be going the right way. So pay close attention to all of the above and, hopefully, Google will not penalize your website.