HOW TO MAKE IT EASY FOR GOOGLE TO INDEX YOUR WEBSITE
by Gaurav Gupta
For a couple of years, Google is hunting for websites that based on a set of bad practices SEO have managed to index within the SERPs, in the top positions.
Google updates its algorithm about 500 times a year. It’s Penguin and Panda versions focus on offering and ensuring that users receive the best results in their searches, so a good SEO exercise should become your daily bread if you do not want your website to be penalized by some of these algorithms.
But how does Google go about doing the indexing of your website? Very simple, Google makes use of a program called “spiders” that has the following characteristics:
-Surf the webas if it were a person
-Explore the pages and their links
-Analyze the page and order itso you can index it for a keyword
This process is also known as “crawling or tracking ” and can occur frequently if you regularly make changes or updates to your website.
7 Ways to Help Google Index Your Website
-Configure the robots.txt file correctly
One of the main reasons why Google cannot index your website is an incorrect configuration of your robots.txt file. so take the time to clearly specify those files or directories that you do not want the Google spider to take into account.Watch out!!! Bad settings can cause only one page of your website to be indexed and all others have restricted access for the Google robot.
-Properly structure the “.htaccess”
This file is a great ally for SEO, since it allows you to optimize aspects of your website related to the redirection of your web pages, rewriting of URLs, file compression, browser cache, etc.
Specifically, when you make a change of domain you can run the risk of losing the organic traffic that you obtained with your old domain if you do not properly configure the “.htaccess ” file.
So pay close attention because a small error in changing or optimizing the file can cause catastrophic results that will negatively impact your chances that Google can index your site.
-Preserves the appropriate format for author titles, Meta descriptions, and tags
The titles are still one of the most influential aspects within SEO. For years the tendency to write titles with less than 70 characters remained. After the new Google updates this amount was reduced to a range of between 55 and 60 characters.
On the other hand, meta descriptions, although they are not a factor of positioning, if they are used by Google in its search results, so it is useful to increase the number of visits and becomes a powerful tool of diffusion in social networks .
Author’s tags or tags were implemented by Google, with the purpose of determining the originality and quality of an author’s contents and favoring their positioning in the search results.
-Properly configure URL parameters
Through Webmaster Tools you can give Google the task of more effectively indexing your website, telling you how to manage certain links according to the parameters specified for each URL.
Incorrectly setting these parameters will cause Google to stop indexing certain pages within your website. So, drive carefully!!!
-Improve your PageRank
For Google, PageRank as an SEO metric is very important to measure the authority of your page based on the quantity and quality of links pointing to it. This factor facilitates the positioning and determines in which position of the results your website will emerge.
The number of pages Google indexes from a website is more or less proportional to your PageRank, ”so if you have not paid much attention to it until now, it’s the right time to start doing it.
-Avoids connectivity or DNS problems
An out-of-service server at the very moment when the Google spider is trying to scan your web for new content to index, can be disastrous for the positioning of your website.
Therefore, do not repair when you have to invest in computers such as servers and hosting services. Your website will thank you.
-Check your domain history
It is important to verify the reputation of your web domain, i.e., you need to determine if it is included in Google’s blacklists for malpractices such as:
-Black Hat SEO
All these actions and some others that I have not mentioned but that are penalized, will make that Google cannot index your website.As a marketing manager it is essential that you check the real state of your website, identify leak points, establish improvement actions and provide Google with the best scenario so that your robots feel comfortable and thus can index most of your site