What Mistakes In App Design
by Gaurav Gupta
The apps development industry has grown exponentially in recent years. And with this growth has also increased the number of jobs related to the programming of applications and also related to the design of mobile apps.
The most common mistakes in app design
An error in the development of apps is easy to detect, simply with the preliminary tests and with the error reports of the users can be detected and solved.
But with all this apps’ boom, it is possible that even the most ambitious projects and the most seasoned experts do not hit the spot and make a mistake without wanting to design apps. And an error in design can seriously affect the brand and image of the mobile app. And the worst is that we may not even be able to detect it.
In this article we wanted to collect the most common in app design to give you a starting point in the challenge of designing a successful mobile app. These are tips that are not only useful to the designer, but the mobile app developers themselves should take them into account before starting to develop the mobile project.
Error # 1. Do not think about the flow of the app
We already know perfectly what the usability of an app is, but the flow of the app goes much further. If we start designing the application without first thinking about the activity flow that the user of the app is going to make, we will make a huge mistake. Define a very simplified “workflow” of the operation of the app before putting you with the design of apps or the development itself.
One way to improve flow is to keep the functional screens close to the top of the screen, in view, rather than hiding them under drop-down or hidden menus. If we skip the definition part of the workflow, we will design the moment and finally we will have a tangled network in which our user can be lost.
App design – workflow
Error # 2. Design on multiple platforms at the same time
One of the main problems of having an app ready for several platforms is that the updates should go hand in hand. However, this can mean a greater investment of time and money. Then what do we do?
In the year 2012, Google Store surpassed the Apple Store in number of applications, and continues to widen that difference. So it seems that Android is a good market where to implement first the changes and updates of our app.
Finish your app on Android first, as it will reach most of your users. And then get to work with the new design for your app on iOS and other platforms.
Error # 3. Do not ask the user to register without offering value first
Keep in mind that designing apps with mandatory registration (social or e-mail) will always be a barrier for the user, since there are many who do not want to give their data or prefer simpler alternatives.
If your app does not offer a real value that the user is worth wasting time in the registry, do not include it in the design of apps. And even if your app requires registration show your user what you are going to bring before you give your data. You can show it through the description and screenshots of the store or in the onboarding of your app.
Error # 4. Not giving importance to Onboarding
We have to be attractive to our user from the beginning. If we’ve managed to get the app downloaded, we now have to get hooked with our presentation. So not giving importance to onboarding could mean the loss of users if they do not understand the app from the beginning.
Onboarding apps design
Designing an initial tutorial well when opening the app for the first time is usually the most commonly used option. But there are many ways to do it, how to indicate with pop ups what you are going to do, or indicate with interactive messages or with slides what can be done in the app. Remember that the important thing is not to make the user wasting time but give him valuable information to discover the app using it.
Mistake # 5. Do not consider UX the most important of the design of apps
There seems to be no doubt that the user experience is the most important thing in the design of mobile apps. A nice design is useless if it is not useful and ‘usable’ for the app user. There are expert designers in UX and UI , so that having one that knows how to gather design and usability is the ideal for a mobile project.
Error # 6. Not having a consistent design
Define the features, actions and sections of your app. Do not use different names for the same thing, do not distract your user by changing colors, styles, titles … the idea is that a consistent design supports the simplicity of your app.
Mistake # 7. Incorporate too many functionalities
Do not incorporate features that are not necessary for your app, focus on the objective of the app and your ‘target’. It is better to start with a single functionality and add it backwards.
Think about what functionalities define your apps and those will be with which you have to start. Use buttons with icons that are recognizable by users. If it is not understandable with an icon you can always put a short and simple text to explain the action performed by the button.
Mistake # 8. Use animations as intros
Animations are almost prohibited in the design of apps. They tame the user and divert attention from the purpose of the app. It is better to use static images to illustrate your mobile application. If you decide to use some that is not heavy, do not take too long to load. And whenever it is attractive, fast and contribute something to the user.
Mistake # 9. Make yourself beta testing the app
It is clear that you will have to test the app while you are doing the design and development to check that everything is correct. But beta testing of the app should be done by someone unrelated to the project to make sure that all aspects of the application are clear, both at the design level and user experience level.
Error # 10. Make buttons or action zones too small
There are many sizes of screens, large and small, wide and narrow. That is why when designing the bonkers or zones of action we must take into account that these are not very small. Without it are in some devices will be very difficult to perform the actions.
Error # 11. Keeping the user unaware of what is happening
Occasionally, the user must wait for the information to be uploaded to the mobile app. It may be advisable to design an action progress indicator to keep the user informed and what is happening.
Mistake # 12. Do not use enough ‘white’
White spaces in apps design are like oxygen to people. Do not be afraid to leave spaces between buttons or between elements. The app has to breathe, you do not have to compress all the design elements on one screen, if necessary go to another page.
So far the twelve mistakes that we consider more serious in design of apps. Have you made any of these design mistakes? Which is the most common? And the most serious? We look forward to your comments below.