Mobile phones are changing e-commerce and consumer shopping habits
by Gaurav Gupta
Consumers feel increasingly comfortable with their smartphones, and each time the use given to these devices is extended to other functions beyond their basic utility to speak or send text messages.
Now, the new trends of mobile users clearly show how the mobile phone has become a tool more useful when making purchases , either for consultation , comparison and research on products and new technologies Integrated already in some devices that allow to realize transactions and payments in the purchases .
This is demonstrated by different reports and studies of firms such as Compete or comScore , which show the great generational change in e-commerce thanks to the improvement and integration of new technologies in this type of devices.
The consumers are taking and adopting quickly and positively all the innovations of mobile technology, used more and more frequently the new features offered by the latest generation devices and beginning to use them in their purchasing processes.
The payment through the mobile phone will undoubtedly be one of the advances whose use will begin to spread more quickly when making purchases. In this sense, Compete points out in one of its studies that the products of food, drink or service bills such as telephony , are among those most relevant to consumers when using mobile payment systems.
ComScore , for its part, highlights the significant growth of mobile users as an important aspect when it comes to potential use of mobile as a payment system , beyond the practical use of its most basic functions such as talk, send text messages, use Of applications or browse the internet for access to social networks, blogs and search engines.
In other areas such as advertising and mobile marketing, these new trends can be considered as clear signs of a communication channel that offers new opportunities to companies and brands.
However, the proliferation of mobile payments between users and consumers runs up against a well-known barrier. And is that of those interested in using mobile technology to make payments for their purchases, 56% said they remain concerned about the safety of this type of devices and operations.
What is clear is that as important barriers are overcome, mobile phones will completely change the current state of electronic commerce, making mobile technology absolutely essential in the purchasing processes of users and consumers.