Negative SEO: How is it detected and what should be done?
by Gaurav Gupta
Search engine rankings can look and be the perfect simile to a battlefield between companies and brands to get the best position in them, especially in the most important of them, Google.
These listings become lucrative niches as users become a potential audience to get online performance of their products or services, or simply the same brand.
The keyword rankings are the main goal for SEO, the perfect SEO for the strategy that follows is a success. However, due to this triumph on the Internet the competition is extremely hard and demanding and not everyone is just in the fight for the top positions.
What is Negative SEO?
For overwhelming logic the negative SEO is the antonym to SEO that actually must be done, that is, correctly and without causing damage to your competitors.
Well, for conscience, Negative SEO focuses on degrading your staunch competition, either to harm them in their positioning on the Internet, and even eliminate them.
But … What techniques are included in Negative SEO?
Building a huge amount of spam links, false requests for cancellation of beneficial links, creation of content and false comments on websites of dubious quality, duplicate content creation, as well as website piracy, are among this type Of SEO so detrimental to the web of a brand.
How to Spot a Negative SEO Attack?
There are two types of parameters that tell us that something strange is cooked in our SEO strategy.
1. Sudden drop in search traffic for which we want to position.
2. Notification of penalty either manual (notice from Google) or algorithmic (checked with decrease of traffic). This is contradictory if your strategy is based on the correct performance of SEO, ie very White Hat.
The Negative SEO Tactics
As we have commented in this post negative techniques abound, and much among the bad strategies of competition of a particular brand and / or sector.
Here’s what and how to do it.
The construction and creation of infinity and large amounts of external links in low quality sites is the main objective of this action.
Link networks and farms, links included in dubious quality websites or the creation of false links make them spam, and therefore negative for SEO.
The volume of links or the use of anchor text attackers towards a brand are the main forms of offense with the aim of penalizing towards the web that are performing Negative SEO.
How to solve it: You must reauthorize those links that do not help your strategy and continue with the course.
False requests to remove good links
This is one of the most sought after and studied techniques to perform on Negative SEO. This focuses on the contact of platforms, blogs and sites in which the mark is to be damaged and, the competition, requests the removal of the link.
This requires a previous study work to check those links that work, and very well indeed.
Knowing which links have been deleted is only found through the lack in the solid link between your profile and said link begins to decline. That is the reason to investigate.
How to solve it: Contact the media in which the link was and comment on the attack.
That the text of your web is exactly the same in another site, that is to say, duplicated content, is not good signal. And less if it is done on a fairly large scale.
This Google categorizes it as a duplicate and therefore an unwanted or correct action seen by his eyes.
But … Where Does Negative SEO Come In? Well, the generation of this type of content, no matter what, and without measure is when it really begins to affect if your web is attacked this way.
How to solve it: Management from tools like Copy scape to know if the content of your web has been duplicated in others. The first step is to contact the administrator of that site and demand the withdrawal. Otherwise you should notify Google.
Piracy of a website
Day by day, Google protects its users from bad actions and efforts of the webs in its SEO strategy, but … this technique sticks to the legal issues that you have to go very carefully.
In short, not everyone is marked by the same employer and usually take negative actions for their own benefit hurting any of the websites of their competition.