OPTIMIZE YOUR WEB FOR MOBILE AND INCREASE YOUR SALES
by Gaurav Gupta
Regardless of the type of business you have, your website must be optimized for mobile devices.
WHY HAVE YOUR WEBSITE OPTIMIZED FOR MOBILES?
The traffic on your website is changing. Currently the traffic to the web from mobile phones and tablets is quite higher than that from computers. To measure where traffic comes to your page you can use the analytic application you use on your website. This way you will have a better idea of the situation in your web.
It can be a competitive advantage. Currently there are still many websites that are not optimized for use on mobile phones. If your competitor is not optimized and you can, it can be an advantage to help you increase your sales.
Your customers are already mobilized. Spain leads the use of smartphones in Europe: 88.2% of Spaniards usually use the mobile phone, and this percentage is increasing rapidly.
Mobile users convert more. Mobile users have a higher click through rate (CTR) than users who use their computer. In addition, they have better conversion rates so this directly impacts your bottom line.
Local searches. Mobile users perform more local searches than other types of users. In addition, in many cases being already in the “street” the user finds an answer to his immediate need.
The cost is no longer a barrier. Currently there are strategies that allow you to optimize your web for mobile. There are several ways to get a web to work well on mobile phones without having to make big developments. In addition, being optimized for mobile should be part of the basic requirements in your briefing for an agency if you are developing your website.
HOW TO OPTIMIZE YOUR BUSINESS FOR MOBILE?
There are currently two major streams for mobile users to access your services. These two major streams are creating native applications or making the web responsive.
A native application is an application that is developed exclusively for mobile. The development is customized for each mobile platform. Currently the most common mobile platforms are iOS 7, the Apple platform, and Android, as an alternative platform. You can also develop multiplatform applications but sometimes they do not work fluidly on each device.
Another alternative is to make the design of the web responsive. This is that according to the device that calls the server, the web will use a style sheet that will optimize the way in which the content is displayed. This technique is complex from the point of view of development, since it has to take into account each device to adjust the web.
Our suggestion is to use the responsive option as we believe it is faster to develop and later easier to maintain and update, since there is only content update in one place.
THINGS TO KEEP IN MIND IN YOUR WEB ADAPTED TO MOBILE
Simplifies navigation. Simple navigation is essential for mobile access. If you have a very large navigation think of having a reduced version for mobile users.
Speed of loading. He thinks that navigation from the mobile, although widely used, is still not the most comfortable. Users want to receive the content quickly.
Use analytics to prioritize the important. The screen space is limited, so you can use the analytics of your website to know what your users demand and present that content first.
Make it usable. Think that some current mobile devices have certain limitations, so you must generate content in a format that can be seen in all of them (for example HTML5).
Make conversion easy. Simplify the sales process so that in a few steps the user can buy on your website.
Think about your local positioning. Searches through mobile have more geolocated component and intention, so it is interesting that optimizes the web and your organic positioning strategy (SEO) for it.