We all want to get a quick Google position, right? If it is also your purpose, we are talking about the strategy of Link Building, or what comes to be the same, focus on finding quality incoming links.

Search for links is one thing, getting them is another thing very different. The web traffic that is generated from your rankings, for free is the gasoline that your project needs to move.

And for this there are no mysteries: my best advice is that you try to fill your site with information that is useful and relevant to your audience, so that people want to link you.

Build yourself a network of non-reciprocal links.

This can be done by uploading articles in article directories, giving your blog high in blog directories or as a favorite in Social Bookmarking portals, writing on third – party blogs – the famous “Guest Posting.”

All those methods are natural methods for finding inbound links that Google will end up rewarding. Make sure that all these sites where you are going to spend time preparing content will return a link with rel = “do follow”, but again you will be wasting your time, thinking about search engine positioning, not traffic generation.

If you decide to go the route of buying links (faster), be careful because if Google realizes you could penalize (remember that Google does not want to deceive its users, with tactics that modify the search results in a questionable way). This usually happens when you search for inbound links and purchases monthly and then cancel that service. That is why it is better idea to buy unidirectional and life links in webs with a topic relevant to yours.

Get links from very good and recognized sites.

I mean looking for inbound links to sites with good Page Rank like Yahoo, Dmoz, or pages with a Page Rank 5 or higher. It is the best natural organic positioning strategy.

If you also get these links to reach your most important pages, i.e. the pages that make your visits to customers, better than better, since you will see a direct impact on your income generation.

Do not loop links.

Reciprocal links are not as determinant as unidirectional links. That is why it will always be better to search for links from other sites but not to return them. This applies even to loops of links of more than two webs, when for example site A links to site B, which in turn links to site C that ends links to site A.  Although it is three sites, this does not stop Be a loop, and all those links will end up having less importance.

Try to avoid loops, or at least do not actively look for loops. They will not give you results.

Make sure the pages from which you are linked are indexed.

You will not improve your position if the page you link to is not indexed by the search engine. It’s easy to solve: just create a Twitter account dedicated to this task. Each time one of your pages gets an incoming link, write about it on Twitter, putting a link to the webpage that you have just linked (not to the front page, but to the page where your link appears).

You can be sure that this page will be indexed very soon since Google adores to Twitter and that this link will be put to work for your interest at the same time that this page is indexed.

These 4 principles define the basics of your Link Building strategy, to get better Google positioning fast. Check the seo guide for beginners and my recommendations on web domains for blogs to complete your training on effective web positioning.