Simple SEO Tips for Uploading Your Rankings in Google
by Gaurav Gupta
Just made naming the acronym SEO scares you? If so, you are not the only one.
The confusion of search engine optimization can make even the most seasoned salesperson feel lost, but do not be afraid! With the right guidance and an adequate knowledge base, you and your business can soon find themselves at the top of search engines!
We have previously explained what a title is and why writing good target titles is crucial to gaining influence over the competition. So in summary, a meta title is the title used to connect your site to search engines and how your page titles will appear in search engines like Google. With most of the world’s web traffic derived from search engine results, your meta title is probably the first thing that the engines and readers will see about your business, which is why having your website ranked by The right keywords is so important.
Understand what your users are looking for
Before writing a goal title that is of interest to your target market, it is a good idea to understand what a potential customer would write in the search bar.
The first thing you will learn in any kind of SEO is that online searches can be reduced to three categories:
Navigation ‘Go’, Information ‘Know’ and Queries of ‘Do’.
Defining the right groups for the target audience can help put you in the mood of your target group and give you a better understanding of your needs.
Go – Specific Product and Brand
Searches these search queries are written with the intention of finding your business, and are usually attributed to users who are already familiar with your business or brand. This search query usually comes from someone who writes your business name ( or a variation of your misspelled name ) in the search bar.
Know – These searches usually come from people who want to get more information about
a topic. These searches often begin with “how …” or “what is …”, such as: “What is the best Italian restaurant in Nepal”, or “Who sings Let it Be”.
Do – These are action oriented pursuits that should lead potential customers towards your business. These searches are done by people who are looking for what your business does, but they do not know that you are the best business to turn to. That is : a person looking for “online music” or “Cheap salsa classes in Temuco”.
Converts Queries into Action Points
The next natural question is how to use the information above to add relevance to your target titles?
Once you have a better understanding of the motives of your audience, make a list of possible search queries and test several factors with each other in Google Ad words to determine how likely it is that one of the search results will be searched over another.
Put your most popular keywords at the beginning of your Meta title. These will generally be the keywords associated with your “do” queries, such as the type of business you run. Elements of “Know” as your location should be saved to the end of your title, if you have enough space.
Speaking of space, the recommended length of your Meta title should be 50 to 55 characters including spaces.
Many times, the more specific the keyword, the better your chances of ranking. More specific keywords will of course be less relevant, so you’d be more inclined to basing your keywords out of the more specific “Yoga Bikram” compared to generic “yoga” alone, for example.