Some reasons to have a website for SME
by Gaurav Gupta
A website is a pillar for your marketing
Before you print business cards or spend a penny on advertising, you need to start with a marketing strategy by building a website.
A website will act as a pillar for all your advertising efforts. All business details, product information and promotions must inhabit your website first. Then you can create marketing materials that match your domain name, which will lead customers to your website for additional information.
A website sells products and services online
Having a website acts like distributing brochures by sharing updates of your offers. One benefit of posting online is that you can change the information in real time; without waiting or paying for new printed materials.
Guide potential buyers to the products and services they need when creating an effective website.
Think of your website as in a sales showroom open 24 hours a day: it offers answers to frequently asked questions and even a sales process.
Websites with e-commerce and purchase options allow users to make purchases directly online and simplify the sales process for both parties (staff and customers).
A website helps you connect with new customers
While you surely have an established customer base, a website is a surefire way to connect with new customers that might be unfamiliar to your business.
More often than not, people go online when they have a problem. Finding solutions is easy, but is your business a potential troublemaker?
With a professional website you position your business as a solution for the needs of your customers. In addition, you can optimize with search terms related to your industry. This will expose your business to new customers on the net.
A website has great benefits for local businesses
One misconception about websites is that they are ideal for global national or corporate companies with audiences around the globe.
In fact, websites are particularly beneficial to small businesses – the best way to connect them with local people.
In addition, search engines often rank results by location. In other words, if you are looking for “shoe stores near me”, Google will not offer you results in Europe (unless you live in Europe).
It is very clear that the online presence presents great benefits for small businesses, especially those that sell locally. No matter where you are you can start with an efficient website to introduce you to customers.
A website builds credibility
Nothing is more important than the ability to be found. If you do not have an online identity established, your customers will not be able to find you.
Not being on search engines (or at least on the internet) is one of the fastest and most definite ways to lose credibility as a business: it makes your company look old-fashioned, out of reach, and untrustworthy.
Even if you’re fantastic at traditional marketing you might be missing a ton of referrals.
Happy customers are quick to share what they think about your business, but what about your friends who have not enjoyed the experience your business offers? They will go to the internet and when they arrive with empty hands you will have lost your opportunity to get new customers.
A website helps you control your online destination
If you think having a Facebook page or listing it in an online directory (like the yellow pages) is enough promotion for your business: you’re wrong.
Building your online presence through social platforms, while important, is not enough.
When you publish and you settle on other platforms you are at your disposal. If the platform decides to close your account, change policies or review your schedule, you may lose contact with your audience.
Websites are simple and affordable
Many small businesses settle on alien platforms or avoid working with their own website because they believe it is too complicated or expensive; But having a website and keeping it is easier and cheaper than ever.
Even if you are not a tech or creative expert you can use publishing tools to build a website in a couple of hours.
Accommodation rates are very cheap and there is a plan that fits your budget and needs! It is probably one of the most economical marketing costs out there.
Follow this advice, small business owner. There are no more excuses for not creating the website for your company. If you do not do it you are damaging your company, so it’s time to start!