The benefit of Graphic Design in companies or institutions
by Gaurav Gupta
The incidence of graphic design in society has largely transformed our daily work. It has been the entrance of transformation on the aestheticization of daily life, which marks a turning point between modernity and postmodernity, as Maffesoli affirms.The graphic design is a social and humanistic discipline structure planning, knowledge and realization of visual communications through discursive processes. This discipline is based on techniques, methods and theories to influence society and its needs through images.
The social context in which the graphic design activity is currently located is the result of transformations and debates about the objectivities per se of the discipline. These changes broadened the possibilities of “simplifying” the physical implementation of graphic products, thanks to the technological revolution, but also transformed visual communication needs along with other factors, such as political, economic and social.
The professional and academic guild focuses on promoting the debate about the methodology and the ideal profile of the graphic designer, to strengthen the social recognition about the complexity of a discipline like this one.The graphic design relates theoretical tools of visual communication with the technique, in order that, together, they support a system to achieve objectives that allow it to relate its proposals with society and culture, through its own discursive resources and its capacity of Interpret and think about the other.
Therefore, the graphic designer collaborates in the innovation of communicative strategies through discursive, iconic, typographic and plastic resources, among others. Innovation is a concept linked to the identification and solution of complex problems that require the collaboration of diverse disciplines.The theme of the role of a public or private institution involves multiple meanings and disciplines, as well as understanding its purpose.
WebEsperto describes the term institution from two meanings: as a general pattern of categorization of the activity and as a particular arrangement socially constructed, formally or informally organized.In both meanings, a persistent set of rules are defined that describe activities and behaviors , limit activity and shape expectations, because society identifies the goals and values pursued in some way , and molds them with their participation and change Will manifest gradually by the dominant social values of the context. Therefore, the institutions become instruments of diffusion of new social values.
All this is directed towards national construction and institution-building, which reinforces the goal of encouraging loyalty to the nation by instilling a sense of community and identification with other nations. Using these types of symbolic values, power groups make use of the institutional infrastructure of the state that provides themselves with material resources necessary for their survival and with it the establishment and reproduction of values that promote the idea of nation.
The control of the state through its institutions seems the best way to spread its idea of nation, and is not always a rigid and absolute system, because these entities resort to negotiation with civil society with what it calls “power through”.To structure an effective mediation between institutions and society, these entities resort to communication models, where graphic design professionals are indispensable to conceptualize visual communication by the media in various media. With this, they contribute to the solution of problems, in function of raising the quality of life in the society.