The importance of good online reputation management
by Gaurav Gupta
New business environments have led online reputation management to become a business priority. Knowing the challenges faced by corporations and controlling the legal risks derived from online reputation requires that they have the resources and tools to do so successfully.
Managing the online reputation of the company is one of the main concerns that have today day’s business leaders to the large amount of information that flows on the Internet. In addition, the rise of social networks is also leading to more and more users are encouraged to reflect their personal views about corporations, which increases the chances that a company has many judgments, positive and negative, that have a significant influence on their online reputation, whether for good or bad. a firm specializing in the provision of professional services in technology, media and telecommunications law, “it is a matter of being aware of the Internet user’s powerful influence on the rest of the users of the network, mainly due to the phenomenon of dialogue Bidirectional promoted by Web 2.0 “.
They also point out the importance of being aware that online reputation is not only about protecting the concrete elements of the company, such as a brand, a domain or a person, but, to manage it, Has to be part of corporate governance objectives. For this, it is essential to carry out strategic planning and tactical management of online reputation, for which who proposes a multidisciplinary strategy in which to align the legal and technical aspects to give an effective response to this reputation management online business.
Losses due to bad reputation online
a good image on the Internet is, on average, an increase in sales of 37% through new customers. On the other hand, negative comments in the online world can generate a loss of customers between 11% and 27%. These are some of the estimates of the Guidance and that emphasize the importance of managing online reputation in companies today.
it has to be done on three levels: “to search, detect and monitor incidents to know what they say about us on the Internet or in all services on-line; Classify and evaluate incidents to see what is relevant, In what the human team is important since it identifies which incidences are more serious and which less; And, at a last level, to resolve incidents through technical and / or legal actions but a kind of consensus that allows us to know what is on the Net and learn to classify it, prioritize.
maintains the importance of having very precise search tools that help detect those possible incidents and, in general, everything that Talk about our company or brand, But also of the importance of the human team behind and that helps in the sieve of what is an incidence and its classification.
Therefore, having a multidisciplinary strategy that addresses all the points that are necessary to control to manage correctly and effectively the online reputation of companies seems to be increasingly important in IT departments. this way they will be able to overcome the challenges faced by organizations and “offer an effective response to our customers, bringing together and aligning the legal and technical aspects with flexible and scalable solutions.” Have a multidisciplinary strategy that addresses all the points that need to be controlled to manage correctly and effectively the online reputation of companies seems to be increasingly important in IT departments.
this way they will be able to overcome the challenges faced by organizations and “offer an effective response to our customers, bringing together and aligning the legal and technical aspects with flexible and scalable solutions.” Have a multidisciplinary strategy that addresses all the points that need to be controlled to manage correctly and effectively the online reputation of companies seems to be increasingly important in IT departments. According to experts from , this way they will be able to overcome the challenges faced by organizations and “offer an effective response to our customers, bringing together and aligning the legal and technical aspects with flexible and scalable solutions.”