Tips for Designing an E-commerce Website
by Gaurav Gupta
Currently, shopping for an Internet is a widespread habit, and it is common for companies to offer their catalogs on the Web. There are many ways to deploy an online store. Many of these involve adjusting to an easy-to-use but slightly customizable platform. However, the best option, although more complex, is the development of an own website, which allows us to adapt the design to our needs and to apply the usability criteria we deem appropriate. If we want the user to be tempted to buy, go through the process of purchasing the product easily and have no doubts about the security of the transaction, we can follow certain rules:
Make the shopping cart visible. On all internal pages of the site, the user must be able to see his shopping cart to never lose sight of the products he purchased and the amount accumulated so far. This summary should be in a visible and prominent section of the page.
Ensure good navigation through the products. If we offer a wide variety of products, we must categorize them appropriately. The category menu is usually located in the left sidebar. It may be necessary to enable a hierarchized “category tree” by ensuring that too many categories or sub-categories are not accumulated at the same level.
Provide a search engine. Securing an alternative search method to the category tree is indispensable. Only then will users be able to filter products with a higher level of specificity.
Provide a preview of each product. Users are in a hurry and often want to get information about a large number of products in a short time. Having to open a new page for each product is often uncomfortable and slow. Therefore, it is a good option to allow the user to open.