Tips for designing the contact page of our website
by Gaurav Gupta
Most of the websites that we visit daily have a contact page, which offers us a series of means to communicate with the company. An email address, a form to write and send the message, a phone number and an address (with its corresponding location in Google Maps) are some of the resources we can find. Despite the advance of social networks, these traditional channels of communication remain important for their privacy and comfort. That is why, often the contact section is as essential as the homepage itself. To optimize it to the maximum, we offer these tips today.
Good location. The link to the contact section should be easy to find. Two common places are the top menu (as the last item in the list of links) and the footer. In some places, the link even appears highlighted with another color.
Ask for as little data as possible. The contact form should have as few fields as possible. The ideal is between two and five, two of them corresponding to the email of the sender and the body of the message. As we discussed, the more fields have a form, the less inclined the user will see to complete it. But it’s not just a matter of quantity: ordering the phone, age or address greatly reduces conversion rates. The challenge is to determine what data is really indispensable for the user to communicate with us.
Provide as much data as possible. Unlike the user, we must provide as much contact information as we can. While this asymmetry may seem unfair, it is the only way to generate confidence towards our company. If you have your own offices, providing an address (even if approximate) gives a good impression.
Offer an email address. The ideal is to provide an email address and, at the same time, a form that allows you to send messages to that box from the same page. In this way, the user can choose between the security of using their own email platform (such as Gmail, Yahoo!, etc.) and send the message by a more direct means. If the address is correctly linked, clicking on it will automatically access your email service, ready to write the message (if you have configured it for this purpose).