USING INBOUND MARKETING TO DRIVE CUSTOMER SATISFACTION
by Gaurav Gupta
Here’s how to use Inbound Marketing to satisfy the customer:
1. Strategy planning
Do you want your customers to get involved and consume your content? Start by defining your strategy. Do you have a dynamic and adapted website for a mobile experience? Do your social networks generate interaction? Do you already manage SEO strategies to position yourself on the web? Answer these questions, define where to start and remember to link your strategies to generate the conversions you need, delighting your customers with the best content.
2. Listen and understand the customer
You can think of many strategies, but the first thing you have to keep in mind is your client. Understanding it, listening to your opinions, doing an analysis to understand your needs, will be the key to send your message successfully.
3. Be proactive
As simple as that. If you are achieving success with your Inbound Marketing strategy, then it is not time to rest. Keep moving forward with news, the digital stage and your client are always evolving. Create strategies based on the preferences of your audience, get ahead of them and share all the content that will support them according to your needs.
4. Know the points of contact with the client
The key to success in the Inbound depends heavily on the channels. Remember to place the content in a way that your customers can find it on the platform they want. An unattended channel can mean the loss of information for a customer.
5. Create content 24/7
Today is what attracts. Your customers want to be always informed of the latest news, so the way to capture their attention is by providing them with the content they want efficiently. To do this, you can make videos about your products and services that allow you to focus the attention to the customer without limit of time, helping them to visualize how to perform different operations such as: buying, ordering, making claims, among others.
Customers evolve and brands as well. Today, users are looking for the information they need first-hand through the web; they do not wait for a customer service to give them answers. That is why companies should use this advantage in their favor and put excellent content within the reach of the customer through different channels, and so it consumes it the way you want.