What are the SEO trends we are see in 2017?
by Gaurav Gupta
The first of the most remarkable elements of the novelties and tendencies for the SEO in 2017, is the appearance of Penguin 4.0.
As you well know, Penguin was an algorithm that Google used to penalize many websites with a bad quality profile for a long time.
However, until now, they only activated it periodically.
This means that you could be creating websites and positioning them through links of very poor quality, so that you benefited from occupying the first position for some months, until the new Penguin was set in motion.
For 2017 and in fact, this is not going to be possible, since Penguin 4.0 is already part of the core of Google and, by doing the parallelism, “is happening continuously”.
This means that you have to take care of your link profile in the best way possible and you can no longer create websites to position them in a short time and drop them when Penguin appears, because, as I say, Penguin will always be present.
SEO Mobile Optimization
This item appears on all trend lists for the New Year for at least four years.
I am aware of this, but I cannot avoid putting it back as a trend for 2017 because it is a current that is still there.
In addition, we will have to optimize the content strategy and keyword research to be able to face the next change related to SEO mobile, which is the voice searches and how people perform their searches on Google.
In this first, I want to focus, especially, on the characteristics that have to have a website well optimized for mobile. As you can see, it is not something new but it is always worth remembering, because there are still many websites that are not correctly optimized for mobile and Google penalizes this.
As I said before, the second change that occurs in the field of SEO mobile, is a change in the ways of searching information on Google.
This is a reality that, every time, is increasing.
And it is natural because voice recognition systems are getting better, better interpreting what you are trying to say and offering you results.
The problem, however, remains that, on many occasions, Google is not able to relate the question to the answer and does not return the best results.
That is why we must change the keyword research and, above all, optimize the content.
Latent Semantic Indexing
Latent Semantic Indexing has been around for a long time.
In fact, Google Hummingbird was, to a certain extent, a revolution in this regard.
However, we continue to work on it in Google so we will continue to see changes.
However, many experts do not quite understand what the Latent Semantic Indexing and its LSI Keywords are.
It is important to understand the concept of Latent Semantic Indexing because it helps to understand where Google can go in the future.
Latent Semantic Indexing is nothing more than a system that seeks to change the way information is indexed and retrieved, from being based on a keyword to a more semantic understanding of that keyword.
The Latent Semantic Indexing tries to solve this and, therefore, tries to make the Google index a much more powerful engine, which yield results much more oriented to the needs of the user.
Link Baiting vs. Link Building
Derived from the fact that Penguin 4.0 happens to be part of the core of the algorithm of Google, the need to take care much more the construction of links, arriving at the point of not wanting to construct them, but of wanting to obtain them naturally.
This is not new either, since, for a long time now, the baiting link has been spoken as an alternative strategy to link building.
However, it is very likely that, increasingly, the baiting link is a “necessity” to get a good links profile.
It is still not very clear and, of course, the link building will continue to work but Google knows that there is a millionaire market that surrounds the world of link building and that is what ultimately disrupts their rankings in the results pages.
Finally, there is the trend of Local SEO, which is an area that, although already quite exploited, still has many points of interest in which you can focus to generate interesting income.
The problem with Local SEO is that if what you have is a business and what you want is to get a greater amount of organic traffic, this does not help you in excess.
Let’s say you can optimize your presence in the place where your business is located but nothing more.
However, if you are a professional SEO, yes you have more opportunities that you can take advantage of in the field of Local SEO, either optimizing it for your clients or creating your own projects in this sector.